How to Be an Environmentalist without Being a Total Downer
Why don't more people care about the environment?
Why aren't more people anxiously engaged in addressing climate change?
Why are so many good smart people seemingly indifferent to the looming catastrophes?
We greenies muse about these questions now and then. And sometimes thinking about the apathy of others gets us really discouraged and stuck in a feeling of hopelessness (what's the use?). Green Bean shared with me an interesting article that explains that the green movement has a major PR problem, and that the solution is to never say "earth" or "planet" or "environment," to focus on people (not polar bears), to enlist celebrities, and to repeat, repeat, repeat.
Recently I've been reading Daniel Goleman's book Focus about the nature of attention, and his discussion of attention has an enlightening explanation about why are paralyzed by climate change. He gives two very compelling reasons why we are very ill-equipped to address "our slow-motion mass suicide as human systems degrade the global systems that support life on this planet."
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